CognacIf you're looking to buy Cognac online, Nicks Wine Merchants stock Cognacs from the biggest houses to the smallest artisan grower producers. Click here to learn more about Cognac.
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Cognac has seen a significant transformation in its consumer base, from a predominantly older, affluent white demographic to a younger, urban, and significantly African-American and Asian crowd. The spirit has become ingrained in hip-hop culture, celebrated in songs by artists ranging from Tupac Shakur to Busta Rhymes to Lil Jon, among many others. It's estimated that between 60 and 80% of the American cognac market is African American, the majority of whom have indicated in studies that the endorsement of popular musical artists is a factor in their preference for the drink, which also spawned its nickname 'Yak' (or 'Yack'). Today, there's much more substance and diversity to this 'King of Spirits' than big brand names and marketing hype might suggest, with some of the most exciting discoveries to be found among the smallest artisan grower producers.
As in Armagnac, the main variety planted is Ugni Blanc which accounts for about 98% of Cognac plantings. Folle Blanche along with Colombard, are still authorised. Others that can be used in strictly limited amounts are Semillon, Sauvignon, Jurancon Blanc, Montils and Blanc Rame. Click here to learn more about Cognac.