Jack Daniels 1981 Gold Medal Tennessee Whiskey (750ml)
Note: Box has come from a private collection and as such has some minor scuffing/scratches/handling marks.
Notes sourced from www.jackdaniels.com - This special bottle is the seventh in our Gold Medal series and honors the 1981 Institut Pour Les Selections De La Qualité in Amsterdam. It had been 27 years since the Jack Daniel Distillery had entered a Gold Medal competition, and much had happened with the Distillery during that time. Within two years of winning the 1954 Star of Excellence in Brussels, Belgium, Jack Daniel’s had experienced a 100 percent sales increase as well as a change in ownership. Lem Motlow’s four sons- Reagor, Robert, Hap and Conner – sold the Distillery to Brown-Forman Corporation in 1956. Jack Daniel’s continues to experience tremendous growth, with volume increasing tenfold by the end of the 1970’s. Our Tennessee Whiskey was being sold throughout the world and had developed a loyal and diverse following, from bankers to bikers, from movie stars to rock stars. Despite all the changes, however, there was nothing different about our commitment to making our whiskey. And we thought it was important to demonstrate that commitment by entering the Brussels-based Monde Section Institut Pour Les Selections De La Qualité in 1981. The judges awarded Jack Daniel’s Tennessee Whiskey the institution’s top medal, the “Grand Gold Medal with Palm Leaves,” during ceremonies held that year in Amsterdam, The Netherlands. Another quarter of a century has passed, and we still adhere to Mr. Jack’s philosophy in making sure our whiskey is of the highest quality: “Every day we make it, we’ll make it the best we can.”