Smirnoff No. 21 Vodka (700ml)
Owned by the English, now bottled in Australia and imported from the U.S.A, Smirnoff ranks as the most popular mid-priced vodka on the market. Over 15 million bottles are sold annually (equivalent to half a million bottles per day), in over 150 countries world wide and it is estimated that one dozen bottles are sold every two seconds. Quality does tend to vary from country to country.
The product today has no real Russian connections, except by origin of its name. The original Smirnoff name dates back to 1815, when Ivan Smirnoff began production from a battle scarred shack, flavouring his product with raspberries, strawberries, plums and other fruits. His son, Piotr Smirnoff, carried on the tradition and gained the attention of the Tzar in 1886 at a town fair. Piotr's exhibition involved a real bear and waitresses dressed as bears serving vodka. Impressed, the Tsar appointed Smirnoff the official supplier of the Imperial Court (hence the references still on the label.)
Smirnoff is produced from specially selected neutral grain spirit which is blended with demineralized and filtered water. The charcoal for the filtration process is selected from a sustainable source of hardwood trees such as maple, birch or beech. These procedures ensure a clean, clear crisp result. 37% alc./vol.
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