After Shock Deep Cool (Blue) Liqueur (700ml)

After Shock is a new concept in high strength schnapps style liqueurs from Jim Beam Brands. First marketed in 1999, the drink's popularity spawned several drinking games, the most common being "The Aftershock Challenge", in which participants have to hold a shot of red Aftershock (a spicy version) in their mouths without swallowing for as long as possible. Another challenge is to hold a hand over the top of the shotglass (as to keep the fumes sealed) and then inhale them up the nose; the intended effect is a powerful head rush.

The full bodied cool mint flavour of After Shock Deep Cool has proven incredibly popular since its launch. Its striking colour catches the eye, while its flavour and power are as potent as the original Hot Cinnamon version, with strong mint/citrus flavours dominating. Take it in one, then take a deep breath. Best consumed ice cold and neat from a shot glass. 30% alc./vol.