Absolut No Label Vodka (700ml)

Based on the age old saying, 'it’s the inside that counts', Absolut's latest marketing campaign features the 'Absolut No label', a limited edition version of the 40% Alc Absolut Vodka, initially only available for the duty free market. Absolut is made from locally grown grain, and then continuously distilled to produce a high strength spirit. The spirit is then filtered and finally diluted with pure water to 40% alcohol before bottling.

You can read more about the Aboslut No label philosophy at - www.absolut.com/nolabel 
(It's marketing hype at its finest, but some people might get a ride off it.)