Idle Hour Unfiltered Rye Vodka (700ml)

Ingrained into the very nature of vodka is a conundrum that has created the need for big vodka brands to constantly reinforce image and promotion: As most vodkas are inherently light on aroma and flavour (differentials which distinguish other spirits like whiskies, gins or rums for example), there is simply little else to sell on other than the origin of the base ingredients and the vodka's 'purity'. This may well be why many drinkers feel that the only real way of differentiating between brands is by alcohol content and price. Here is a vodka brand that takes another direction. Rather than aiming at neutrality, rye based vodkas tend to be flavoursome, peppery and fresh with the grain contributing an oiliness to the finish. European brands like Belvedere, Chopin and Wyborowa have been market leaders. Now a Brisbane based venture is making rye vodkas from locally sourced ingredients. There are two versions. This one is non-filtered, meaning extra mouthfeel is retained. Launched in late 2020, it's described as a full-bodied alternative for those who enjoy vodka with flavour: "Spicy with a light, chocolatey essence", enjoy it neat or on the rocks. 40% Alc./Vol.